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English rendering of Text of PM’s #MannKiBaat Programme

My dear countrymen, Namaskar to all of you! It is now a full three years since I started speaking to you over “Mann Ki Baat”. This is the 36th episode today. “Mann Ki Baat” has provided me with a unique opportunity to get connected with various feelings and positive energy of the country; emotions of our people which include their desires, expectations and at times, even grievances, which come to their minds. And I have never said that these are the expressions of my mind; Mann Ki Baat reflects our countrymen’s minds, their expressions, their expectations. And when I say things in Mann Ki Baat, people from across the country send their ideas, experiences and feelings to me. I am probably not able to convey all these to you but still I get a treasure-full of ideas over e-mail, over telephone, over mygov. or over NarendraModiApp. I receive a multitude of such ideas and suggestions. Most of these are inspiring to me.

 A large number of these ideas are regarding improvements in the functioning of our government. There are personal grievances and complaints and sometimes attention is drawn to community problems. I just take half an hour of your time in a month but people keep sending suggestions, ideas and other material over Mann Ki Baat during all 30 days of the month. And, the result of this whole exercise is that the government has started realizing the sensitivities and powerful ideas of the people of far off places. And, this is why the three-year journey of Mann Ki Baat is in fact a journey of our countrymen, their emotions and their feelings. I am thankful to our countrymen for having provided me an opportunity to understand the feelings of the common man. In Mann Ki Baat, I have always remembered one sentence of Acharya Vinoba Bhave. He always used to say ‘A- sarkari, Asarkari’, meaning non government is effective. I have also tried to focus on the people of the country in Mann Ki Baat, have kept it away from political hues & tried to remain connected with you with a stable mind rather than being diverted by the heat of the moment or anguish.DKd0jHdUIAArly2.jpg

I surely believe and feel that now after three years, social scientists, universities, research scholars, media experts would undertake its analysis and highlight its every aspect, positive as well as negative. And I am sure that this brainstorming could be useful for Mann Ki Baat in future and will infuse a new energy into it. And, in one episode of Mann Ki Baat I had said that while having our food, we must also be conscious of consuming only as much as we need and see to it that there is no wastage. But, later, I received letters from all corners of the country. Many social organizations and many youth are already observing this in practice. I come to know about a lot many people who were involved in ensuring that leftover food was best utilized. I derived much satisfaction and joy to learn this.

Once, in Mann Ki Baat, I had mentioned about a retired teacher from Maharashtra Shriman Chandrakant Kulkarni who donated 51 post – dated cheques of Rs. 5,000/- each for the cleanliness drive out of his total monthly pension of Rs. 16,000/-. And then I saw that a lot many people came forward to donate for this cause.

Once, I saw a selfie of a sarpanch with a daughter and referred to the same in Mann Ki Baat. In no time, “Selfie with Daughter” became a big campaign not only in India but across the whole world. This is not only an issue of social media. It became an incident to create a new self-confidence and a feeling of self pride in every daughter. Every parent started feeling that they should take a selfie with their daughter. Every daughter started regaining her own self confidence & self esteem.DKd1Si4UEAElx61.jpg

I was in a meeting with the Tourism Department recently. I asked people  who were planning to go travelling that where-ever they visit ‘Incredible India’, they must send photographs of those places. Lakhs of photographs from every corner of India were received which actually became a treasure for those working in the tourism sector. I’ve experienced through ‘Mann Ki Baat’ that even a tiny incident can launch a massive campaign. Today I felt like sharing it, since I thought that it has been three years, and events & incidents over those three years ran across my mind. The nation is always ready to move in the right direction. Every citizen of the country wants to do something for the benefit of others, for social good, for the country’s progress. This is what I gathered, learnt and understood from our countrymen during three years of the Mann Ki Baat campaign. This is the most valuable capital and enormous strength for any country. I heartily bow to my countrymen.

In one episode of Mann Ki Baat I had discussed about Khadi and Khadi is not a fabric but an idea, a principle. I have noticed that these days interest in Khadi has increased very much and I had just said that I was not asking people to makeover into wearing Khadi permanently; rather, since there are a number of fabrics then why not Khadi also be one of the fabrics of your choice? May be a bed-sheet in the house, a handkerchief or a curtain, it has been felt that the younger generation has got interested in Khadi. Sale of Khadi has increased and as a result of this, the poor man’s household has directly got connected to employment. Discount is offered on Khadi from 2nd October and people get quite a good rebate. I once again urge that we should try and take forward the Khadi movement. We should follow the spirit of helping the poor to be able to light a Diwali lamp. The poor of our country will derive strength from this and we must do it. The increasing interest in Khadi has infused a new thinking in those working in the Khadi sector as well as those connected, in any way, with Khadi. How do we bring in new technology, how do we increase productivity, how do we introduce looms driven by solar power? How do we rejuvenate our traditional heritage which was lying inactive for 20, 25 or 30 years?


Sewapuri Khadi Ashram at Varanasi in Uttar Pradesh was lying closed for 26 years but has got a fresh lease of life now. A number of thoughts were implemented. New employment opportunities were created for a number of people. Khadi Gramodyog revived its training centre at Pampore in Kashmir and in this sector Kashmir has so much to offer. With the reopening of this training centre, the new generation will get a boost in jobs in  manufacturing , in weaving, in creating new things and it feels so good to see that even big corporate Houses have started including Khadi items as Diwali gifts. Even people have started exchanging Khadi items as gifts. We now experience how something grows naturally.

My dear countrymen, we had taken a resolve in last month’s Mann Ki Baat and had decided to observe a 15-day Cleanliness Festival before Gandhi Jayanti. We shall connect people through cleanliness. Our Honourable President inaugurated this programme and the country got connected. The old or the young, men or women, city or village everyone has become a part of this Cleanliness campaign now. And when I say “Sankalp Se Siddhi”, we can see for ourselves as to how a Cleanliness Campagin is advancing towards Sankalp Siddhi, that is Attainment through Reslove.  Everyone accepts this, co-operates in this and makes a contribution in realizing this. I am grateful to our Honourable President. But, every section of society has taken this as its own campaign, everyone has got connected to this. Whether it be people from the sports world, academicians, schools, colleges, universities, farmers, workers, officers, government employees, police, or army jawans – every one has got connected with this. A kind of a  pressure has been created in public places and now people resist if someone tries to spoil or to make a public place dirty in any way and even those spoiling public places are also feeling this pressure. It is a good thing and I am pleased to know that just in the first four days of “Swachhata Hi Sewa Abhiyan” more than 75 lakh people joined these activities with more than 40 thousand initiatives..


I have seen that some people are continuously working and are determined to bring out results. I noticed something else this time – one is that we clean up a place, and the second is that we become aware and do not spread filth; but if we have to inculcate cleanliness as a habit, we must start an idea- based movement also. This time a number of competitions were organized on the theme “Cleanliness is Service”. More than two and a half crore children took part in an Essay Competition on cleanliness. Thousands of children made paintings. They drew pictures based on their own imaginations. Many people wrote poems and these days I post drawings made by our young children on social media and praise their efforts. Whenever there is a reference to cleanliness, I do not forget to express my gratitude to media persons. They have taken this campaign in a religious manner. They have made a big contribution in creating a positive environment and are leading the Cleanliness Campaign in their own ways.DKd3JPlUEAABBL1.jpg

We can see in “Swachhata Hi Sewa” movement as to how the electronic media and the print media in our country can render a big service to the country. Just a few days ago some one drew my attention towards Bilal Dar, a young man of 18 years from Srinagar. And you will be glad to know that Srinagar Municipal Corporation has made him their brand ambassador and when there is a talk of brand ambassador, there is a general feeling that he/she must be a Cine artist or a sports-personality. But not in this case. Bilal Dar got connected to the ‘Swachhata Abhiyan’ or Cleanliness Campaign since the age of 12-13 years and has been working for the last 5 to 6 years. He clears plastic, polythene, used bottles, dry or wet waste – every piece of dirt from Aisa’s biggest lake near Srinagar. He also earns from this activity. His father had died of cancer at a very young age but he connected his livelihood with cleanliness. I congratulate Srinagar Municipal Corporation for taking this initiative towards sanitation and for their imagination to appoint an ambassador for this cause of cleanliness because Srinagar is a tourist destination and every Indian wants to go there; and if such attention is given to Cleanliness it is a very big achievement in itself. And I am glad that they have not only appointed Bilal as their ambassador but also given him a vehicle, and also a  uniform and he goes to other areas and educates people about cleanliness and inspires them and keeps tracking them till results are achieved. Bilal is very young age wise but is a source of inspiration for all of us who are interested in cleanliness.

I congratulate Bilal Dar.

       My dear countrymen, we will have to accept the fact that history begets history and when there is a reference to history, it is but natural to recall our  great men. The month of October is a month to remember so many of our titans. From Mahatma Gandhi to Sardar Patel, there are many great leaders who gave us the direction towards the 20th and 21st century, led us, guided us and faced so many hardships for the country. 2nd October is the birth anniversary of Mahatma Gandhi and Lal Bahadur Shastri, 11th October is the birth anniversary of Jai Prakash Narain and Nanaji Deshmukh and Pandit Deen Dayal Upadhyay’s birth anniversary falls on 25th September. This is the centenary year of Nanaji and Deen Dayal ji. And, what was the main focus of all these great men? One thing was common and that was to live for the country, do something for the nation; they led the people not by mere sermons but by their actions. Gandhiji, Jai Prakashji, Deen Dayalji were such great personalities who remained far away from the corridors of power but lived every moment for the people, kept fighting all odds following the principle “Sarv Jan Hitay – Sarv Jan Sukhay”, they kept endeavouring tirelessly. Nanaji Deshmukh left politics and joined the Gramodaya Movement and while celebrating his Centenary year, it is but natural to honour his contribution towards Gramodaya.

          India’s former President Shriman Abdul Kalamji used to speak of Nanaji’s contribution in rural development while talking to the youth. He used to mention Nanaji’s contribution with great respect and he even went to a village to see Nanaji’s work there.

          Like Gandhiji, Deen Dayal Upadhyayji also talked about the last person at the farthest fringes. Deen Dayalji talked about the poorest of the poor the deprived, distressed ones and spoke of how, through education, employment or otherwise his life could be transformed. We are not obliging these great men by remembering them but we remember them so that we may be able to foresee our forays into the future and the direction we choose.

          In the next Mann Ki Baat, I will surely mention Sardar Vallabh Bhai Patel but on 31st October, Run for Unity – Ek Bharat Shreshth Bharat –  will be organized throughout the country. There should be a number of Run for Unity programmes in every city, every town and the weather is also such that one would enjoy running – It is essential for developing a will power of steel, like that of Sardar Saheb. Sardar Saheb unified the country. We also have to run for unity in order to promote the mantra of unity.

               The element of Unity in diversity being India’s speciality comes naturally to us. We feel proud of diversity but have you ever tried to feel this diversity? I would like to re-iterate to my countrymen, and specially to my young friends that we are alive & aware beings. We should feel India’s diversity, touch it, feel its fragrance. You may see for yourself, that for your inner development also, these diversities of our country work as a big teaching tool. There are vacations, Diwali is drawing near, all around in our country, there is an inclination to travel to some place or the other; people go as tourists and it is very natural. But, it is a matter of concern when we do not see our own country, we do not know about its diversities nor do we understand them. Impressed by mere superficial glitter we have started enjoying touring foreign countries only. You travel around the world, I have no issues but have a look at your own country too. People of North India may not be knowing what all is there in the South! People of West India may not be knowing what all is there in the East! Our country is full of such myriad diversities.

          If you refer to Mahatma Gandhi, Lokmanya Tilak, Swami Vivekanand, our former President Abdul Kalamji then you will notice that when they toured around India, they got to see and understand India and they got inspired to do and die for the country. All these great men travelled widely in India. At the beginning of their endeavour, they tried to know and understand India; tried to live India within themselves. Can we make an effort as a student to learn, understand and try to live as per the traditions, culture, attire, eating habits and beliefs of different states, different societies, different groups of our country?

          There will be a value addition in tourism only when we travel not only as a visitor but also like a student and make efforts to assimilate, understand & adapt. This is my personal experience, I had a chance of visiting more than five hundred districts of India. In more than four hundred & fifty districts, I had a night stay too. And now, when I am shouldering this responsibility in India, that travel is coming in very handy and proving to be very useful. That helps me a lot in understanding things. I request you too, to feel the “Unity in Diversity” which is not a mere slogan but is a storehouse of enormous energy. The dream of “Ek Bharat – Shreshtha Bharat” is inherent in this. How many varieties of cuisines there are ! If we eat a new dish every day, we won’t have to repeat any variety throughout our life. This is the power of our tourism. I would request that during these vacations do not go out just for a change but leave with the intention to know, understand –& gain something. Internalize India within yourselves. Internalize the diversities of millions of denizens of India within you. These experiences will enrich your lives. Your vision will expand. And, who can be a better teacher than experience!

Generally, October to March is the suitable time for tourism. People travel. I am sure that even this time if you go, you will lend further fillip to my campaign. Wherever you go, share your experiences, share photographs. You must send photographs on # incredibleindia. If you happen to meet people there, send their photos too. Write not only about architecture or natural beauty but write something about their daily life too. Write good travelogues. Send on Mygov. And on NarendraModiApp. A thought comes to my mind, that in order to promote tourism in India what could be the seven best tourist destinations in your state – every Indian must know about these seven tourist spots of his state. If possible, one must visit these seven places. Can you provide some information about that? Can you post on NarendraModiApp? Can you post on #incredibleindia? You see, if all the people of one state will do this, then I will ask the government to do a scrutiny of it and prepare publicity material based on seven common things received from each state. In other words, how can tourist destination be developed keeping public aspirations in mind? Similarly, whatever you have seen throughout India and whichever seven out of these you liked the best and you wish that someone should see these things, or should go there, should get information about them, then you must send photos and information of seven such tourist spots on Mygov. Or on NarendraModiApp. The Government of India will work on that. The government will accept suggestions about making films, videos or preparing publicity material and about promoting that destination. Come, get connected with me. You can also act as a major catalyst in promoting the tourism of our country by utilizing the time from this October to March. I invite you.


          My dear countrymen, being a human being, there are many things that touch me too. They agitate my heart. They leave a deep impression on my heart. After all I am also a human being just like you. You might have noticed one recent incident, a unique example of grit, determination and patriotism that was witnessed by all countrymen. The Indian Army has got two extraordinary brave women officers; they are Lieutenant Swati and Nidhi. Their husbands laid down their lives in the service of mother India. One can imagine  one’s agonizing mental state if her world gets shattered at such a early age! But Swati Mahadik, the wife of martyr colonel Santosh Mahadik – resolved to face the difficult situations and she joined the Indian Army. She received training for 11 months putting in great efforts and she put her life at stake to fulfill her husband’s dreams. Similarly, Nidhi Dubey’s husband Mukesh Dubey was a Naik in the army and attained martyrdom while fighting for his country. His wife Nidhi also took a resolve and joined the army. It is very natural for every countryman to have a deep sense of respect for these two bravehearts, our Matri Shakti. I convey my heartiest congratulations to both of them. They have evoked a new inspiration and a new awakening among millions of our countrymen. Many congratulation to these two sisters.

          My dear countrymen, there is a big opportunity for our younger generation between Navratra festivities and Diwali. FIFA under- 17 world cup is being organized in our country. I am sure reverberations of the spirit of football will be heard all around. It will evince more interest in Football in every generation. There should not be a single school-college ground in India where we will not see our youngsters at play. Come on, the whole world is coming to play on Indian soil, let us make sports a part of our lives.

          My dear countrymen, Navratras are going on. It is a time for praying to Ma Durga. The whole environment is filled with sacred fragrance. All around there is an atmosphere of spirituality, an air of festivities, an atmosphere of bhakti, of reverence. This is revered as a festival of Shakti Sadhana. This is also known as Sharadiya Navratri, the beginning of autumn. On this pious occasion of Navratri, I convey my best wishes to our countrymen and pray to Ma Shakti to let our country attain newer heights so that the desires and expectations of all our countrymen get fulfilled. May our nation be blessed with the strength to face any challenge.

          May the nation move forward and may the year two thousand twenty two- 75 years of India’s Independence be an attempt to realize the dreams of our freedom fighters, the resolve of 125 crore countrymen, with their tremendous hard work, courage and determination to fulfill our resolve and prepare a roadmap for five years. We have moved on; may ma-shakti shower her blessings upon us. My good wishes to all of you. Celebrate festivities, enjoy with enthusiasm.

Many Many thanks.



Swachh Bharat is unstoppable, no longer a sarkari plan, It has penetrated into the country

Parameswaram Iyer BL25_IndiaFile_Int_3056625f

Parameswaran Iyer, Secretary, Ministry of Drinking Water and Sanitation, talks about the challenges of sustaining Open Defecation Free villages, says Swachh Bharat has transcended caste, emphasises the role of “twin pits” in ending manual scavenging and endorses the “incentive approach” for better sanitation.


PARAMESWARAN IYER: The Swachh Bharat Mission has been underway for a couple of years and in this period, the sanitation coverage has gone up from 42 per cent to 64 per cent. We are very conscious of the fact that it (Swachh Bharat) is a ‘behaviour change movement’. The Prime Minister keeps talking about the mission turning into a janandolan (people’s movement). I think it has captured the imagination of the country.

All state governments are on board. States such as Jammu and Kashmir are at the lower end, whereas states such as Sikkim, Himachal Pradesh and Kerala have achieved more than the desired results.

Over two lakh villages have become Open Defecation Free (ODF) and this movement needs to be sustained. It is not just about achieving the status and then forgetting about it; we need to create mechanisms at the village level for solid and liquid waste management.

There are a lot of things being done for awareness and education. We have launched a campaign from Mumbai called ‘Darwaza Band’ which is basically to ‘shut the door during defecation’ and is focussed on both men and women.

Amitabh Bachchan and Anushka Sharma, our brand ambassadors, are participating in this campaign. Then, at the grassroots level, we have ‘Swachhagrahis’ – trained motivators who go out and educate communities about the importance of behavioural changes.

Source: Indian Express


Tarun Das’ priorities were set in stone

That Tarun Das from Potka Block in Domjuri Panchayat of East Singhbhum district in Jharkhand was both caring and perceptive was obvious.  No sooner had he heard about the Swachh Bharat Mission (Gramin) and the health benefits it would bring to individuals and the community at large, than he started making arrangements to build a toilet at his home.

“I wanted my family to feel safe, comfortable and at the same time enjoy good health; and a toilet at home will go a long away to accomplish that,” the farmer said.

Having defecated in the open for as long as he could remember, the awareness building sessions organized by the panchayat officials were an eye-opener to him. He pondered over the fact that each day, his family of five had to walk a long way to a water source nearby to answer nature’s call. While his sons – Nibhas and Bhaskar often complained of the distance, his wife Savitri and daughter Bhavani found it extremely difficult to relieve themselves outdoors, while attempting to maintain their dignity. As for the dangers of the night while going out for the same purpose, he did not need further reminding.

“A sanitation facility, I knew would be an answer to all our problems,” Das added, recalling that he felt compelled to take some action.

Pooling all the resources he could, he made arrangements to build a toilet that was finally ready in December 2016. It was just in time for his daughter’s marriage that took place on 2nd February 2017. His initiative of building a toilet at home has set an example to others, majority of who depend of agriculture for their livelihood in the village, as well as the family of his son-in-law.

Source: Swachh Bharat Mission – Gramin

Mandi’s Mahila Mandals move the district towards ODF plus

Having been declared open defecation free (ODF) in September 2015, Himachal Pradesh’s Mandi District is now moving towards ODF plus which involves effective management of solid and liquid waste; and adoption of zero waste principles that reduce waste and increase access to recycling and composting.

In this regard, the district administration has enlisted the support of women’s groups or Mahila Mandals and self-help groups, according to District Collector, Sandeep Kadam.


Around 4,490 women’s groups numbering about 60,000 to 70,000 women have been involved in a campaign called Mandi Vikas Abhiyan, its thrust areas being Swachhta Abhiyaan (sanitation), Beti Bachao (celebrating the girl child) and disaster management, considering the district is prone to floods, landslides, heavy snowfall and road accidents.  The activity-based model goes beyond lectures and identification of do’s and doesn’t.

“The basic concept is to devote two hours per week on cleanliness activities,” explains the DC.  As per the campaign, all Mahila Mandals are required to undertake one activity per week related to sanitation.  The work involves cleaning of public places – roads, schools, toilets in schools and anganwadis, water tanks and traditional water bodies, drains, and creating soak pits for disposal of liquid waste, garbage pits, vermi-compost pits, etc.

Indicating how the district has moved on from the construction of toilets to ensuring hygiene, “Women now undertake such activities on a regular basis,” Kadam said.


Mandi has also developed a concept called Swachh Gram.  For a gram panchayat to be called a Swachh Gram, it has to comply with eight well laid out criteria to include segregation of waste; disposal of biodegradable waste; disposal of non-biodegradable waste with the help of kabadis; encouraging people to have dustbins in cars; cleanliness of all toilets; among others.

Recently, Khaddar panchayat was declared Swachha Gram as it had satisfied all the stipulated criteria.  In recognition, an incentive amounting to Rs 5 lakh was provided to the gram panchayat from the development funds; in order to motivate other panchayats to do likewise.

Ever since the commencement of the Mandi Vikas Abhiyaan, nearly two lakh cleaning activities have been undertaken, and 30,000 soak pits and 15,000 garbage pits were constructed.  For all these activities the district has not paid a single penny towards their costs.  “It was a phenomenal show of volunteerism,” Kadam said, recalling how hard people worked to dig pits, carry stones and cement wherever necessary.  Notably, many of them had even painted and decorated their work, which served as a great source of inspiration.

The objective of all our initiatives was not to have clean roads and schools free of cost; it was to facilitate behaviour change, he added.

While interacting with families there, the DC found that neither the 60-70,000 women belonging to the Mahila Mandals or their families resorted to littering anymore.  They knew that if they littered, it was a member of their own family who would have to clean up.  Consequently, they think twice or thrice before thrown garbage and that is evidence of actual behavior change – a great achievement of the campaign.

Nevertheless, the real outcome of the campaign is empowerment.  Kadam said that the campaign has given women an opportunity for the social congregation and social interaction outside their households.  He said they initially they faced huge resistance from their families and the society, having listened to several inspiring stories of how they overcame the resistance.

Considering that in our society cleaning of public places is not an honorable job, the women often were at the receiving end of some sarcastic comments and caste-ist remarks. Despite that, the women persisted and now have become SBM champions.  As many as five of the Swachhta champions were honored by Union Minister (MDWS), Narendra Singh Tomar recently.

Further, in some places, the campaign had turned into a fight against some social malaise.  Take the case of the Bungrail Chowk panchayat where women started a fight against their ostracisation during their menstrual cycle when they literally became untouchables, having to stay in cowsheds during the 3-4 day period.  “Women stated boldly that the practice was against personal hygiene,” the DC said.

Swachhata Hi Seva_blog

In yet another instance, the Swachhta campaign became a war against liquor menace.  During their routine cleaning of public places, women found that the biggest component of garbage collected was liquor bottles.  This led to women starting the Daru-Bandiabhiyan (liquor ban) in the Sawamahu Gram Panchayat.

During the entire exercise, hundreds of women were part of a knowledge network to share updates and best practices.  They learned how to use internet and whatsapp on their mobiles o communicate with the district administration.  “This particular campaign was transformed from Abhiyan to Andolan.  Swachhta has become a social movement because of the participation of women,” he added.

Another indication of women’s empowerment was seen during the recent elections of Panchayati Raj Institutions when 146 women were elected at various levels from ward Panch to Zilla Parishad.


Courtesy: Swachh Bharat Mission Blog



Individuals help change the sanitation story of Ganga bordering villages

When the Swachh Bharat Mission Gramin (SBM-G) campaign was started in the villages located along the banks of River Ganga in the District of Khagaria in Bihar, several individuals took a bold stand to convince people that they interacted with on a daily basis.  Their courageous stand, together with activities of the district administration,  successfully made the villages open defecation free (ODF).

Take the example of tea vendor Anil Saha who operated from the Rampur gram panchayat (GP) in Gogri Block.  He put up a board outside his stall that said, ‘People defecating in the open cannot have tea in my stall.’


“The tea vendor was actually compromising his daily earning for the sake of making his village ODF,” said CEO, Zila Panchayat, Abdul Wahab Ansari.  His act was definitely an inspiration for others in the village.

Ansari also tells the tale of Veda Devi, a member of the vigilance team of Rahimpur North GP who faced an attack on her life by anti-social elements.  As a result, she suffered a considerable loss to the crops that she grew on her 2-acre land.  Nevertheless, she remained firm in her decision to be on the vigilance team that eventually made her GP ODF.  In the end, those who stood against her, conceded as they joined in the ODF mission.

And then, there’s the incident involving Triphul Devi who belonged to the Mahadalit community of Rahimpur Uttari GP.  When her husband refused to have a toilet built in her home, she revolted by refusing to cook food.  In due course, her husband yielded to her demand and had a toilet facility built.


“There were many such seemingly insignificant incidents that helped take forward the campaign,” Ansari said.  As per the baseline survey, these villages along the Ganga comprising of 31,397 households had no more than 7604 toilets, the toilet coverage a mere 24.21%.  However, as the campaign progressed, as many as 23793 toilets were built in the 23 villages and 21 GPs located along the Ganga to make them ODF.

Implementation of the campaign began with a survey to identify homes without toilets at panchayat and ward level and an ODF plan was prepared with the approval of the Gram Sabha.

As far challenges were concerned, changing the mindset of the communities that were used to defecating in the open was by far, the biggest challenge.  In addition, for the downtrodden or BPL (below poverty line) families, generating resources – both financial and material for construction of toilets; and availability of land were other obstacles.

In this regard, the district administration experimented with Gandhigiri (truth is conveyed in an affectionate and peaceful manner); and Community Led Total Sanitation (CLTS) which got the community involved and ready for construction; even as they bid goodbye to the practice of open defecation.

During the awareness programs, a considerable focus was given to crimes committed against women who went out to defecate in the open; and the adverse effects open defecation had on the health of children and all people – young and old.  “This led to a gradual behavior change as it inspired people to construct toilets and use them.

Further, the most economically backward families were identified and provided loan by adding them to the Jeevika Group.  Astonishingly, public representatives, using their own credit helped such families to secure the required material from the suppliers for toilet construction.  As for families that had no land for toilets, they were provided space while a few were persuaded to build toilets within the available area.

The district administration also nominated nodal officers for evaluation and monitoring of work at GP, block and district level.  Also, to ensure that each GP achieved ODF status, 4 trained CLTS motivators, an expert motivator and block coordinators were debuted.  IEC materials used in the process were pamphlets, videos, wall writing, and painting, hoardings.

To boost community morale, ‘toilet completion certificates’ were awarded to households having toilets.  This motivated others to do likewise.


Courtesy: Swachh Bharat Mission Blog

‘स्वच्छता ही सेवा’ अभियान

i201792001*वी. श्रीनिवास

राष्ट्रपति श्री राम नाथ कोविंद ने 15 सितंबर, 2017 को कानपुर जिले के ईश्वरगंज गांव से ‘स्वच्छता ही सेवा’ अभियान का शुभांरभ किया। राष्ट्रपति महोदय ने स्वच्छता ही सेवा की शपथ दिलवाई। इसके तहत राष्ट्र ने एक स्वच्छ, स्वस्थ और नए भारत के निर्माण का संकल्प लिया। उपस्थित जन समुदाय को संबोधित करते हुए राष्ट्रपति ने कहा, ‘भारत स्वच्छता और आरोग्य के लिए निर्णायक लड़ाई लड़ रहा है। स्वच्छता केवल सफाईकर्मियों और सरकारी विभागों की जिम्मेदारी नहीं हैं यह एक ऐसा राष्ट्रीय आंदोलन है जिसमें बहुपक्षीय हित जुड़े हुए हैं।’

महात्मा गांधी का एक मशहूर कथन है, ‘स्वच्छता, राजनीतिक स्वतंत्रता से अधिक महत्वपूर्ण है।’ यह कथन समाज में स्वच्छता के महत्व को रेखांकित करता है। इन शब्दों से प्रेरित होकर प्रधानमंत्री ने 15 अगस्त, 2014 को लाल किले के प्राचीर से राष्ट्र को संबोधित करते हुए कहा था कि हमें गंदगी और खुले में शौच के खिलाफ लड़ाई लड़नी है, हमें पुरानी आदतों को बदलना है और महात्मा गांधी के 150वीं जयंती के वर्ष 2019 तक स्वच्छ भारत का लक्ष्य प्राप्त करना है। उन्होंने आगे कहा कि हमारे गांवों में महिलाओं का गौरव एक महत्वपूर्ण विषय है। खुले में शौच समाप्त होना चाहिए। शौचालयों का निर्माण होना चाहिए और उनका उपयोग होना चाहिए।

स्वच्छ भारत मिशन 02 अक्टूबर, 2019 तक एक स्वच्छ और खुले में शौच से मुक्त भारत के लक्ष्य को हासिल करना चाहता है। इस लक्ष्य के कारण शौचालयों के निर्माण में बढ़ोतरी हुई है और इसका उपयोग करने वालों की संख्या भी बढ़ी है। इससे लोगों में स्वच्छता के प्रति बेहतर व्यवहार को बढ़ावा मिला है। ठोस और द्रव कचरा प्रबंधन से भी स्वच्छता को बढ़ावा मिला है। स्वच्छ भारत मिशन के लिए वित्तीय आवंटन में निरंतर वृद्धि हुई है। यह आवंटन 2014-15 में 2,850 करोड़ रुपये था जो 2015-16 में बढ़कर 6,525 करोड़ रुपये हो गया। 2017-18 के लिए यह आवंटन 14,000 करोड़ रुपये निर्धारित किया गया है। पिछले तीन वर्षों में स्वच्छ भारत मिशन के अंतर्गत 48,264,304 शौचालयों का निर्माण हुआ है। खुले में शौच से मुक्त गांवों की संख्या बढ़कर 2,38,966 हो गई है। व्यक्तिगत शौचालयों का कवरेज 2014 के 42 प्रतिशत से बढ़कर 2017 में 64 प्रतिशत हो गई है। पांच राज्यों ने अपने को खुले में शौच से मुक्त घोषित किया है। पेयजल और स्वच्छता मंत्रालय ने कहा है कि अक्टूबर, 2019 तक खुले में शौच से मुक्त भारत बनाने का लक्ष्य प्राप्त करने के संदर्भ में यह प्रगति उत्साहवर्धक है।

स्वच्छ भारत मिशन, स्वच्छता प्रक्षेत्र में सुधार चाहता है। इसका प्राथमिक फोकस लोगों में व्यवहार के बदलाव से संबंधित है जिसे खुले में शौच से मुक्ति का लक्ष्य प्राप्त करने के लिए मूलभूत उपकरण के रूप में माना जा सकता है। बुजुर्गों, दिव्यांगजनों, छोटे बच्चों और महिलाओं की मासिक धर्म की विशेष जरूरतों को ध्यान में रखते हुए स्वच्छ भारत मिशन के तहत सार्वजनिक और सामुदायिक शौचालयों को डिज़ाइन किया गया है। यह डिज़ाइन स्वच्छ भारत मिशन के समावेशी दृष्टिकोण को दर्शाता है। इसके अलावा मिशन लिंग संवेदी सूचनाएं, शिक्षा, संचार/व्यावहारिक बदलाव भी प्रचारित करना चाहता है। मिशन ने 2017 में लिंग संबंधी और 2015 में महिलाओं के मासिक रजोवृत्ति संबंधी दिशा-निर्देश जारी किए हैं।

निगरानी और मूल्यांकन की नई प्रणाली प्रारंभ की गई है। ग्रामीण भारत के लिए किए गए स्वच्छ सर्वेक्षण से यह पता चला है कि हिमाचल प्रदेश का मंडी तथा महाराष्ट्र का सिंधुदुर्ग भारत के सबसे स्वच्छ जिले हैं। स्वच्छ सर्वेक्षण में 22 पर्वतीय जिलों और 53 मैदानी क्षेत्रों को शामिल किया गया था। राष्ट्रीय स्तर पर निगरानी के लिए निजी कंपनियों की सेवाएं ली गई जिसने स्वच्छता कवरेज के संदर्भ में नमूना-आधार का उपयोग किया और पूरे देश में खुले में शौच की वास्ताविक स्थिति का आकलन किया।

पूरे देश में 92,000 घरों और 4,626 गांवों को शामिल करते हुए एक विशाल सर्वेक्षण किया गया। इसके अतिरिक्त गंगा के किनारे स्थित 200 गांवों का भी सर्वेक्षण किया गया। अभिताभ बच्चन को स्वच्छ भारत मिशन का ब्रांड एंबेसडर बनाया गया और लोगों को प्रेरित करने के लिए सचिन तेंदूलकर व अक्षय कुमार जैसे लोकप्रिय व्यक्तियों को सहभागी बनाया गया। लोगों को जागरूक बनाने के लिए सोशल मीडिया के विभिन्न प्लेटफॉर्मों का उपयोग किया गया। एक न्यूजलेटर, ‘स्वच्छता समाचार पत्रिका’ भी प्रकाशित की जा रही है। स्वच्छ भारत मिशन के विषय पर आधारित बॉलीवुड फिल्म, ‘टॉयलेट- एक प्रेम कथा’ ने भी बॉक्स ऑफिस पर काफी सफलता हासिल की है।

स्वच्छ भारत मिशन एक राष्ट्रीय आंदोलन है जिससे केन्द्रीय मंत्रालय, राज्य सरकार, स्थानीय संस्थाएं, गैर-सरकारी और अर्ध-सरकारी एजेंसियां, उद्योग जगत, गैर-सरकारी संगठन, धार्मिक समूह, मीडिया आदि कई हित समूह जुड़े हुए हैं। यह दृष्टिकोण प्रधानमंत्री के उस वक्तव्य पर आधारित है जिसमें उन्होंने कहा था कि स्वच्छता केवल सफाई विभाग की नहीं वरन् प्रत्येक व्यक्ति की भी जिम्मेदारी है।

कई तरह की पहले और परियोजनाएं प्रारंभ की गई है। अंतर-मंत्रिस्तरीय परियोजनाओं में स्वच्छता पखवाड़ा, नमामि गंगे, स्वच्छता कार्य योजना, स्वच्छ-स्वस्थ-सर्वत्र अभियान, स्कूल स्वच्छता अभियान, आंगनवाडी स्वच्छता अभियान, रेलवे स्वच्छता जैसे कार्यक्रम शामिल हैं। अंतर-क्षेत्रीय सहयोग में स्वच्छ विख्यात स्थान, उद्योग जगत की भागीदारी, परस्पर धर्म सहयोग, मीडिया अनुबंध और संसद अनुबंध जैसे कार्य शामिल हैं। 76 केंद्रीय मंत्रालयों और विभागों में  स्वच्छता कार्य योजना को विकसित किया गया है। इंटरनेट आधारित पोर्टल बनाए गए हैं ताकि  प्रगति की निगरानी की जा सके और कार्यान्वयन स्थिति को रेखांकित किया जा सके। महिला स्वच्छग्राहियों की नियुक्तियां की गई और कार्यक्रम में महिलाओं की साझेदारी बढ़ाने के लिए ‘स्वच्छ शक्ति’ पुरस्कारों की घोषणा की गई। स्वच्छ भारत की सफलता के समाचार बताते हैं कि शौचालयों के निर्माण ने ग्रामीण लोगों के जीवन में महत्वपूर्ण परिवर्तन किए हैं क्योंकि उनमें रात के अंधेरे में खुले में शौच जाने की बाह्यता नहीं रह गई है। इसके अतिरिक्त घर में शौचालय निर्माण से खुले में शौच से होने वाले स्वास्थ्य जोखिमों में भी अत्यधिक कमी आई है।

उपराष्ट्रपति महोदय ने कहा कि स्वच्छ भारत मिशन एक ऐसा बिन्दू है जिसे एक विशाल जन-आंदोलन में परिणत किया जा सकता है। ‘स्वच्छता ही सेवा’ अभियान लोगों को संगठित करना चाहता है ताकि वे गांधी जयंती तक चलने वाले स्वच्छता पखवाड़े के दौरान श्रमदान करके इस मिशन से सीधे तौर पर जुड़ सकें।

                                         आइए और ‘स्वच्छता ही सेवा’ अभियान से जुड़िए।


 *वी. श्रीनिवास 1989 बैच के आईएएस ऑफिसर है जो वर्तमान में राजस्थान टैक्स बोर्ड के अध्यक्ष के तौर पर कार्यरत हैं।

लेख में व्यक्त विचार उनके निजी हैं।


Couple with disability builds their own toilet

Against the backdrop of the ongoing Swachh Bharat Mission Gramin campaign that is active across the country, a toilet is now becoming a priority even for the most vulnerable.  This is evident in the case of a couple in Pandera Village of Bari Sadri Block in Chittaurgarh of Rajasthan.

According to District Coordinator, Ashish Tripathi, both Kashiram Meena and his wife Pushpa Meena, from the same tribal community, had lost the use of one of their legs to polio.  Though they own a quarter acre of land, 2 goats, and one buffalo, making ends meet has always been an enormous struggle.  Raising their five children under the circumstances has been tough – to say the least.  Currently, they live in an Indira Awaas house.


For 80 days in a year, Kashiram works as a NREGA laborer earning about Rs. 120 per day.  Recently, he was gifted a tricycle by Narayan Seva Santhan (an NGO), which helps him move about.  Also living with them is his younger brother who is mentally disturbed and an aging mother.

Despite their state of affairs, when the SBM (G) awareness-building exercises began in the village, the Meena family decided to build a toilet.  They knew better than anyone how difficult it was to go out to defecate each day. With support from the District Resource Group and Block Development Officer, they received construction material and work is now underway.  “We also helped design a facility that is disabled-friendly.  It is slightly raised compared to the standard toilets,” said Tripathi.

Pandera village is home to 946 households of which 659 have toilets.


Courtesy: Swachh Bharat Mission Blog



Swachhta Hi Seva Campaign

V.Srinivas* i201792001

On September 15, 2017, the President of India launched a nationwide sanitation campaign “Swachhta Hi Seva” at Iswarganj village in Kanpur. The President administered the Swachhta Hi Seva Pledge whereby the Nation resolved to create a clean healthy and new India. Addressing the gathering the President said “India is fighting a decisive battle for cleanliness and hygiene. Cleanliness is not the responsibility of only sanitation personnel and government departments; it is a multi-stakeholder national movement.”

Mahatma Gandhi had once famously said “sanitation is more important than political freedom.” This statement underscored the criticality of sanitation in society. Inspired by these words, on August 15, 2014, the Prime Minister gave a clarion call to the Nation from the ramparts of Red Fort to fight filth and open defacation, change old habits and achieve a Swachh Bharat by 2019, to mark the 150th birth anniversary of Mahatma Gandhi. He further said that “women’s pride is an important issue in our villages today. The practice of open defacation must be stopped. Toilets must be built and used.”

The aim of the Swachh Bharat Mission is to achieve a clean and open defecation free India by October 2, 2019. The objectives are generating demand for toilets leading to their construction and sustained use by all household members, promoting better hygiene behavior amongst the population and improving cleanliness by initiating solid and liquid waste management projects. The financial allocations under the Swachh Bharat Mission increased from Rs.2850 crores in 2014-15 to Rs.6525 crores in 2015-16, to Rs.10,500 crores in 2016-17, to Rs. 14000 crores in 2017-18. In the last 3 years, under the Swachh Bharat Mission, 48,264,304 toilets were constructed. Open Defecation Free Villages reached 2,38,966. Individual toilet coverage increased from 42 percent in 2014 to 64 percent in 2017. 5 States have declared themselves open defecation free. The Ministry of Drinking Water and Sanitation has said that the progress achieved is encouraging to reach the goal of an Open Defecation Free India by October 2, 2019.

The Swachh Bharat Mission sought to reform the sanitation sector with the primary focus being on behavioral changes as the fundamental tool for achievement of Open Defacation Free outcomes. Inclusiveness under the Swachh Bharat Mission was achieved by designing public and community toilets keeping in mind the special needs of menstruating women, the elderly, the specially abled and small children. Further the Mission sought to promote gender sensitive information, education and communication/ behavioral changes. The Mission issued Gender guidelines in 2017 and Menstrual management guidelines in 2015.


An innovative monitoring and evaluation system was put in place. The Swachh Sarvekshan was conducted for rural India and revealed that Mandi (Himachal Pradesh) and Sidhudurg (Maharashtra) were the cleanest districts in India. The Swachh Sarvekshan assessed 22 Hill districts and 53 Plain areas. National level monitors were hired to carry out sample-based checks of sanitation coverage and open defacation free status across the country.

A massive survey covering 92000 households in 4626 villages across the country is being conducted. An additional 200 villages located on the banks of Ganga are being surveyed. Eminent personalities like Amitabh Bacchan was nominated as the Brand Ambassador for Swachh Bharat Mission and celebrities like Sachin Tendulkar and Akshay Kumar attended champion collector conclaves for motivational purposes. The Swachh Bharat Mission maintained a significant social media engagement for enhancing awareness levels and a newsletter Swachhta Samachar Patrika was published on a regular basis. A recent Bollywood film titled “Toilet – Ek Prem Katha” based on the Swachh Bharat Mission witnessed considerable box office success.

The Swachh Bharat Mission represents a national movement with diverse stakeholders comprising of Central Ministries, State Governments, local institutions, non-government and semi-government agencies, corporates, NGO’s, faith organizations and media. This approach is based on the Prime Minister’s call that Swachhta has to be everyone’s business and not only that of the sanitation departments.

A host of special initiatives and projects have come out in quick time. The Inter-Ministerial Projects included Swachhta Pakhwadas, Namami Gange, Swachhta Action Plan, Swachh Swasth Sarvatra campaign, School Sanitation drives, Anganwadi Sanitation drives, Railway Sanitation etc. The inter-sectoral collaborations included Swachh Iconic Places, Corporate Partnership, Inter Faith Cooperation, Media engagement and Parliament engagement. Swachhta Action Plans were developed by 76 union ministries and departments and web based portal was developed to monitor progress and highlight implementation status. Women Swachhagrahis were appointed and Swachh Shakti Awards were instituted to further enhance women involvement with the program. The Swachh Bharat success stories said that accessible and secure toilets had made a big difference to the lives of village communities, as they did not have to travel distances in the dark to relieve themselves. Further the health risks of open defacation were greatly reduced by having a toilet in the house.

The Vice President of India said that Swachh Bharat Mission is at a tipping point from where a major is expected to spiral it into a massive Jan Andolan – a people’s movement. The Sawchhta Hi Seva Campaign seeks to mobilize people to come out and get directly involved with the Swachh Bharat Mission by offering shramdaan for swachhta in the fortnight leading upto Gandhi Jayanti.

Come join the Swachhta Hi Seva Campaign


*V.Srinivas is an IAS officer of 1989 batch and is currently posted as Chairman of the Rajasthan Tax Board with additional charge of Chairman Board of Revenue for Rajasthan.


Women sarpanchs of Guntur step it up for Swachh Bharat Mission – Gramin

In Andhra Pradesh’s Guntur District that is located on the banks of River Krishna, women sarpanchs have made sanitation a priority as they motivate families to build and use toilets.  In addition, they have given considerable focus to personal hygiene and cleaning of common areas such as roads and drains in an effort to ensure community health and wellbeing.  The administration is working towards making the district that houses the new capital of Andhra Pradesh open defecation free (ODF) by December 2017.

Initiatives of Sarpanchs in Swachh Bharat Mission – Gramin

Smt. Gudise Nirmala Devi

When Smt. Gudise Nirmala Devi was elected as sarpanch of Amaravathi, the historical amaravathi-mandal_amaravathi-sarpanch.jpgand mythological village which is home to the Amararama Pancharama Kshetra site and the Sri Amaralingeswara Swamy temple that makes it a holy town for the Hindus, she made sanitation a priority. In the village with a population of 13,400 and 3296 households, she identified 756 households without toilets.  She mobilized the support of ward members and other grass root level workers and motivated people to construct and use toilets.  Sanitation facilities were also provided to schools, anganwadis and government buildings.  Once every home had a toilet, she took up cleaning of drains and advocated the need for personal hygiene.

Smt. Devarakonda Sridevi

Being a woman did not stop the Sarpanch of Cherukupalli, Smt. Devarakonda Sridevi to take up the challenge of bringing ODF status to their village cherukupalli-mandal_cherukupalli-sarpanch.jpgand providing the necessary coordination.  With support from ward members, she prepared an action plan and utilized the services of anganwadi workers, ANMs and school teachers to carry the message of ODF to the community.  Further, sanitation facilities were provided in schools, anganwadis, government buildings and all 2752 households irrespective of caste and community.  To address the issue of scattered animal dung left on the village streets by grazing animals in the early morning, she formed a village monitoring committee and allotted cleaning duties to panchayat workers.  Further, IEC material in the form of posters, hoardings and message boards were affixed at strategic places across the village to motivate people and bring about behaviour change.  “The dream of Swachh Bharat can be attained if there is a change in attitude and behavior among inhabitants,” she said.

Smt. Peddi Lakshmi

Immense dedication and personnel interaction with the community by panchayat representative, Smt. Peddi Lakshmi brought about the required change in the SBMkakumanu_kb-palem-sarpanch campaign in Kondabalavari Palem in Kakumanu Mandal of Prathipadu constituency of Guntur District.  She involved the community towards maintaining a green and beautiful village.  With support from the district administration and PRIs, she motivated people and organized construction material in bulk so that agencies could build low cost toilets.  In addition, she organized several awareness building meetings, street cleanliness exercises and used IEC material effectively to change peoples’ attitude.  All 250 households in the GP now have access to sanitation.


The ODF and good environmental status of Nandigama gram panchayat of Sattenapalli Mandal in Sattenapalli constituency of Guntur District, Andhra Pradesh is5 attributed to the efforts of its Sarpanch, Smt. Nagamalleswari. Inspired by the AP Legislative Assembly speaker, Dr. Kodela Siva Prasad Rao who said that people’s suffering is a result of improper sanitation; she took on the task on making the GP having a population of 6950 and 1650 households ODF.  The sarpanch created special interest among monitoring team members by offering incentives (gifts) for those who motivated the villagers to construct and use toilets.  In this, she involved the community through various meetings where she distributed IEC material and fixed a penalty of Rs. 500/- for anyone found defecating in the open when they already had access to a toilet.  In addition, she conducted rallies that saw participation of village level officers, local leaders, school students, teachers, etc.

Mannem Sujatha 

Once the Sarpanch of Undavalli Grampanchayat in Tadepalli Mandal of Mangalagiri constituency in Guntur District of Andhra Pradesh was convinced about the need to thadepalli-mandal_undavalli-sarpanch.jpgobserve good sanitation practices for the health and well being of all people, she took on the task of making her GP ODF. The GP was home to a population of 9763 and 3560 households with 2 schools and 6 anganwadi centres, besides a water source.  With support from district, mandal and GP officials, she organized awareness meetings and motivated beneficiaries about personal hygiene and the use of toilets.  In addition, a young team was formed that checked open defecation sites from 5 – 7 AM every morning.Smt.

Vemparala Raja Kumari

With a view to ensuring that every home in the gram panchayat of Veluru chilakaluripet-mandal_veluru-sarpanchin Chilakaluripet Mandal constituency of Chilakaluripeta in Guntur District had access to a sanitation facility, its Sarpanch, Smt. Vemparala Raja Kumari visited homes every day.   She discussed the issue of sanitation, clean drinking water and her plans to make the GP ODF.  She received support from the District Water and Sanitation Committee as well as the District Support Unit in involving the community and to conduct IEC activities; distribute pamphlets and erect hoardings.  Today, the GP which is home to 4527 individuals and 1141 families with 4 schools and 8 angawadi centres is ODF.

Mamidi Anuradha 

As many as 571 households had to be provided toilet facility before the Munnangi Vari Palem in Tsundur Mandal of Vemuru constituency of Guntur District could be declared ODF.  Secretary of the gram panchayat, Smt. Mamidi Anuradha received enormous support from the Sarpanch Sri. Mamidi Sivaprasad to motivate and involve the community to bring about the required change.

Gumma Koteswaramma 

The people of Kothapalli, Narakallapalli in Tsundur Mandal of Vemuru constituency in Guntur District have been working hard to ensure that their gram panchayat in the Guntur district achieves a clean image.   Under the direction of its Sarpanch, Smt. Gumma Koteswaramma and Panchayat secretary, Smt. Kurapati Keerthi, the village achieved ODF status after providing toilet facilities to all 137 households.  Besides providing sanitation facilities in all schools and government institutions, they organized street cleaning and have put in place a monitoring system along with IEC material to maintain the ODF status.

P. Sivaparvathi 

The gram panchayat of Gujjarlapudi in Sattenapalli Mandal is now ODF, thanks to its Sarpanch, Smt. P. Sivaparvathi.  Earlier, with support of mandal parishad development officers she conducted various meetings to bring awareness on the need to observe safe sanitation and also on construction technology.  Having identified 87 homes without toilets of the 223 total households, she ensured that all homes had toilets. Thereafter, nigrani committees were formed to ensure that people used their toilets and maintained a clean environment while the village monitoring committee took care of cattle dung and cleanliness of village roads. The Sarpanch also gifted sarees and gift hampers to all beneficiaries who built and used toilets and used IEC material to promote sanitation.

Courtesy: Swachh Bharat Mission Gramin

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