SOURCE: E-BOOK ON SUCCESS STORIES RELEASED BY THE PRIME MINISTER ON CIVIL SERVICES DAY 2017
OMG Himalaya Adventures, a motorcycle touring firm, was set-up by two local mountain boys, Virender & Charanjeev. While Virender was earlier working with a travel agency at Manali, Charanjeev was spending his life as a nomad after quitting his banking job two years back. Both happened to meet through their common acquaintance, their Bank Manager at Punjab National Bank, Aleo (Kullu) Branch.
It was during a discussion on adventure sports at the Bank that they came to know of Stand-up India Scheme and were motivated enough to take a plunge in starting their entrepreneurial venture.
The idea was to offer tailor-made self-driving motorcycle tours, exploring untamed territories of the Himalayas. To incubate this venture, the much-needed financial support was provided under Stand-up India by PNB, Aleo. The firm purchased 24 Royal Enfield motorcycles and ancillary mountaineering and sports gear, for the tours to provide one of its kind experience to the travellers. The District Administration helped with registration and licensing on priority basis.
The firm was motivated to employ local resources to contribute directly to the local economy and welfare of the community as a whole. With proper guidance & implementation, the firm has generated direct employment for around 25-30 local youth, apart from helping create indirect employment avenues as well as increasing income for locals by catering to tourists.
Today, OMG Himalaya Adventures is offering end to end solutions to tourists who want to explore the Himalayan mountains. With a majority of foreign clients, they are forever exploring new and exclusive trails for them. Their footprint covers Himachal Pradesh, Jammu and Kashmir, Ladakh and Uttarakhand. They are truly living up to the motto of ‘Atithi Devo Bhava’.