SOURCE: E-BOOK ON SUCCESS STORIES RELEASED BY THE PRIME MINISTER ON CIVIL SERVICES DAY 2017

Dhalli is one of the most famous mandis in India. Located in the State Capital of Himachal Pradesh, Shimla, trading here began in 1994 with sixteen shops cum offices. Though, it started slowly, today vegetable and fruit sellers throng the twelve sub yards creating a sometimes messy situation. With 49 commission agents/traders trading in peas, beans, cauliower, etc. and fruits like apricot, cherry, plum, etc. it is a lively place.

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e-NAM was introduced here in April 2016 on a pilot basis. The farmers and traders, used to the outcry/open auction basis thought it as a newfangled idea and did not pay much attention. To educate farmers about the benefits of e-NAM, multiple camps were held in Dhalli mandi. In addition to this, meetings held in neighbouring towns and villages, newspaper articles in leading local newspapers and use of social media and Whatsapp helped in spreading awareness about the Scheme.

At the Mandi itself, changes were brought in like the Gate-in/Gate-out computerisation and an assaying lab ( to check quality parameters ). The e-Auction Hall and Office are fully computerised enabling traders to trade online.

Transparency is maintained by the big display screen in the yard, for farmers to see their lot auctioned, and online payments, thiis is not the end of the story. Seeing the new enthusiasm amongst the users, the plan of APMC Dhalli, Shimla, is to establish Air Conditioned Store and Processing Units.

APMC ‘s initiatives are to establish Vipnan Samooh in rural areas to collect and disseminate produce to remote markets and a site to build vermi compost pit in the market yard. A special emphasis is on women empowerment and increasing SC/ST farmer participation in the marketing activity. The result of all these efforts has been a better living standard for the farmers and the transparency and discipline in the workings of Dhalli mandi.

Courtesy: http://darpg.gov.in

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