SOURCE: E-BOOK ON SUCCESS STORIES RELEASED BY THE PRIME MINISTER ON CIVIL SERVICES DAY 2017
Consistent and quality power is a scarcity in most of India; and Jorhat, Assam is no exception. Lack of electricity means that most houses and businesses are dependent on alternate sources of power like Generators.
Syeda Benazeer visited Indian Bank for some work with her husband. The banker was known to them and was exasperated with the frequent breakdown of the generator and the shoddy service levels of the operators. He was lamenting the absence of someone who can provide assured quality of service. This made Syeda ponder on the need gap that existed in the local market.
Being a meticulous person, she did a detailed market research to see if there was a need for a generator rental service. She realised that it was a virgin market for such a service and all she needed to focus on was to ensure quality service. She went to the bank, took a loan and started her ‘Generator hire’ business.
This was four years ago. Her focus, dedication and commitment to business convinced the bank that she was a prime candidate for Stand-Up India.
With a loan under the Stand-Up India Scheme, Syeda today has seven generators rented out to various banks and is planning to open a generator showroom in Jorhat town In her words, ‘Stand-Up India showed me the way to think big and expand’.