SOURCE: E-BOOK ON SUCCESS STORIES RELEASED BY THE PRIME MINISTER ON CIVIL SERVICES DAY 2017
Entrepreneurship is a state of mind, a confidence that if some idea is well thought out, it can succeed. All it needs is conviction, belief and one helpful ear.
Smt. Shradha Soni is a married woman from Arang block of Raipur. Though she came from a business family, she had never done a business herself. But, she had an idea which started growing inside her. Having visited large cities, she was always amused by the convenience provided by supermarkets. Everything a family needs is available under one roof, in hygienic conditions, with helpful staff and seamless billing. She wanted to start a Supermarket in her town. The family had an area of 9,000 square feet vacant on Sadar Road in Arang; the thought was to set-up the enterprise at this location.
Smt. Soni convinced her husband to build a complex for her new venture. She called the Udyami Helpline Number and got information about Stand-Up India Scheme.
Then she approached IDBI Bank for assistance under Stand-up India. The Bank found the project unique and competent as there was no such local concept in the vicinity of Arang. Branch helped the borrower, not only in financing the project but also in expertise required in the establishment of setup and marketing strategies.
Today, the Supermarket is in the fifth month of operation and well on its way to profitability. She is providing employment to twenty people directly, thus, helping meet the objectives of the programme. ‘I couldn’t have done this without the support of my husband and my bankers. Thank you, Stand-Up India’, says Shradha.