SOURCE: E-BOOK ON SUCCESS STORIES RELEASED BY THE PRIME MINISTER ON CIVIL SERVICES DAY 2017
Mundre Changal Rayudu is a small farmer having three acres of land right in the centre of a drought-prone village Gurramkonda in Chittoor district. A remote village, located on a hilly terrain with shallow soils, it is perennially drought-hit since it lies in the rain shadow region and is cursed with very deep ground water level. He cultivates tomatoes in two acres of land which yield 80-100 tonnes every year. Almost every year he struggles to produce a good harvest and nearly every year the village is hit by drought. But sheer survival instincts help him overcome his farming troubles.
For him, the biggest relief came through the creation of the e-NAM – a unified national market for agricultural commodities.
Earlier, he was used to carting his produce to faraway villages for getting a better price, haggling with merciless commission agents and returning home with less-than-expected prices. After the e-NAM online trading came into full play, he couldn’t believe that he could actually command a much higher price through online trading than the traditional outcry method. “My income has increased by 30-40% per MT from last year. It is sometimes dificult to believe that I can do this just by sitting in front of a computer,” he says in sheer amazement.
Today all the farmers in Chittoor can get competitive prices in a transparent manner through online bidding. Buyers cannot form cartels and reduce rates. Neither can they make any unauthorised deductions like excess commission, deduction of grading charges, collection of loading charges, etc. “When e-NAM was introduced in Gurramkonda Tomato Yard in November 2016, we were invited to meetings where we were educated on the different malpractices done by traders/commission agents during purchases like under-weighment, erroneous grading, delayed payments, exorbitant commission rates, jackpot, etc., and how the farmers were cheated by transporters often leading to forced selling at throwaway prices,” he added. “Now, it is all a thing of the past“, says a relieved Rayudu.